Privacy Policy

Privacy and Cookie Policy

Last Updated: May 2025

At Classic Designs Perfect Art Ltd (trading as 'My Perfect Art'), we are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). This Privacy and Cookie Policy outlines how we collect, use, store, and protect your personal data, including how we use cookies.

1. Data Controller

The data controller is Classic Designs Perfect Art Ltd - trading as My Perfect Art, located at:

The Retreat, 406 Roding Lane South, Woodford Green, Essex, IG8 8EY

2. Personal Data We Collect

We collect the following personal data when you use our website, place orders, or contact us:

  • Identity and Contact Data: Name, email address, phone number, billing/shipping address.
  • Transaction Data: Order details, payment information (processed via secure third-party gateways such as Elavon and PayPal).
  • Technical Data: IP address, browser type, device data, and browsing behaviour (via cookies).
  • Marketing Data: Newsletter and promotion preferences (with consent).
  • Communication Data: Contact form submissions, emails, and phone calls.

We gather this data through:

  • Website forms (checkout, contact, newsletter sign-up).
  • Cookies and similar tracking technologies.
  • Third-party providers (e.g., couriers and payment services).

3. How We Use Your Data

We use your data based on the following legal grounds:

  • Contract: To fulfill orders, process payments, and provide customer service.
  • Legitimate Interest: To improve the website, prevent fraud, and analyze traffic.
  • Consent: To send marketing communications and use non-essential cookies.
  • Legal Obligation: To comply with accounting, tax, or regulatory duties.

We do not use your personal data for automated decision-making or profiling.

4. Sharing Your Data

We may share your data with:

  • Service Providers: eg Microsoft (hosting), Elavon/PayPal (payments), Parcelforce (delivery).
  • Analytics Services: Google Analytics (with your consent).
  • Legal Authorities: Where required by law.

Your data is never shared with third parties for their own marketing unless we have your explicit consent.

5. Data Retention

We retain data as follows:

  • Orders: 6 years (for legal/tax purposes).
  • Accounts: Until deleted or usually 2 years of inactivity.
  • Cookies: As defined in our cookie policy.
  • Marketing: Until you unsubscribe or withdraw consent.

6. Cookies and Tracking Technologies

We use cookies to improve your browsing experience. Cookies are small files stored on your device.

Types of Cookies

  • Essential: Required for site functionality (e.g., checkout).
  • Analytics: Track site usage for improvement (e.g., Google Analytics).
  • Marketing: Enable advertising and social media features (e.g., Facebook Pixel).
  • Functional: Remember settings like language or currency.

Cookie Table

Type Purpose Duration Provider
Essential Site functionality Session OpenCart
Analytics Performance tracking Up to 2 years Google Analytics
Marketing Ad personalisation Up to 1 year Facebook, Instagram
Functional Preference storage Up to 1 year OpenCart

Managing Cookies

Our cookie banner allows you to accept, reject, or customise cookie preferences. You can also manage them via your browser

7. Your Data Protection Rights

You have the right to:

  • Access your data
  • Rectify inaccuracies
  • Request erasure (subject to legal obligations)
  • Restrict processing in certain scenarios
  • Object to processing (e.g., for marketing)
  • Request data portability
  • Withdraw consent

To exercise these rights, contact us at [email protected]. You may complain to the ICO at www.ico.org.uk.

8. Data Security

We implement industry-standard measures:

  • SSL encryption
  • Secure data storage
  • Access control and regular audits
  • Where possible, data anonymisation

No system is fully secure, but we take appropriate steps to minimise risk.

9. International Data Transfers

Data may be transferred outside the UK to process or store it. We ensure compliance through:

  • Adequacy decisions for countries with recognized data protection standards, like the EU or US.
  • Standard Contractual Clauses (SCCs) for transfers to other countries.

10. Third-Party Links

Our site may include links to third-party websites (e.g., Elavon, PayPal, Facebook). Their policies apply when you use those services.

11. Changes to This Policy

We may update this policy. Changes will be posted on this page with the updated date. Major updates will be highlighted on our homepage or by email.

12. Contact Us

To ask questions or report a concern:

  • Email: [email protected]
  • Phone: 020 8530 6900
  • Post: Classic Designs Perfect Art Ltd, The Retreat, 406 Roding Lane South, Woodford Green, Essex, IG8 8EY

If you believe your data has been accessed unlawfully, contact us immediately. We will notify affected users within 72 hours if required under UK GDPR.